It appears that the award for the dumbest product on the market contest isn't over yet. While the whole combining a camera with a cell phone thing is dumb as shit (even more frightening is the amount of people who feel that a cameraphone is what is missing from their lives,) the Sonicare movement seems to be gaining in my poll.
Electric toothbrushes oozed onto the market in the 80s (I guess so, I really don't know a goddamn thing about electric toothbrushes) and were a big hit, and they still are to a certain extent. But along comes Sonicare, and wants you to take the Sonicare Challenge; and what could be more appealing to the American consumer than a
CHALLENGE!?
There are two problems with electric toothbrushes. First, they are expensive and excessive. No need for another reason. Sonicare has proven to be quite genius in marketing its hugely expensive (in relation to normal toothbrushes) vibrating eggtimer. How else could they have convinced people that the key to cleaning your teeth was a $160 toothbrush?
If you are in the market for a toothbrush, before you go out kicking tires (how do you like that out of place euphamism?) listen to some of the benefits of the Sonicare Elite 7500 Power Toothbrush (as the company refers to it.) Even the name is superfluous. Is there any doubt in your mind that they could have conveyed the same notion of a power toothbrush by simply calling it a "Sonicare Elite?" Here are some of the features of the Sonicare:
-Sonicare brush cleans with next-generation sonic technology
-Features dual speed control and deluxe recharge gauge
-Elite handle with 1 Elite Series brush head
-2-minute Smartimer and 30-second Quadpacer interval timer
-Includes charger base, deluxe travel case, and luxury brush holder
So, let me get this straight. For $160 I get NEXT-GENERATION technology, DUAL speed control, and ELITE HANDLE (what the hell makes a handle elite?) with a Elite brush head (see previous rhetorical question), an eggtimer, no wait, 2 eggtimers (!!!) or should I say, interval timers, or should I say, A FUCKING CLOCK, a deluxe travel base, and a luxury brush holder? First of all, kudos to Sonicare for marketing a goddamn clock as a "interval timer." Second of all, can I get a better deal on this thing if I ask for their non-deluxe travel case and base model brush holder? I don't think my goddamn toothbrush needs a special travel case or a special brush holder, because, well, its inanimate and doesn't care about that shit as such.
But, Sonicare, riddle me this. While you only offer two brushing speeds, isn't a normal toothbrush and an arm better as there are almost infinite varities of speeds at which we can move it? This renders the need for next-generation technology, a deluxe recharge gauge (btw- fuck this use of luxury, deluxe and similar words in descriptions of products), and other features of this toothbrush? And what say you to the fact that I can get an eggtimer to regulate my timing just as well as you can? Come now, speak up! You don't sound any smarter than my current toothbrush.
Perhaps the best part about the Sonicare comes from the comments of people who have seen the light and tossed out their old implements of oral care. Take for example CJ Slylack from Beaver, PA.
Three years ago, I threw away my Oral B for a Sonicare, and I thought the Sonicare was far and away better than my Oral B. The one dislike, however, was the relatively large head design, which made it a little difficult to reach the rear teeth. About two weeks ago, I got a mailer from the people at Sonicare, announcing their "new and improved" Sonicare Elite model. The ad said the new head design was angled, and featured a new design that clinical tests showed improved cleaning by about 20 percent over the older model. So, I bought it; literally. He (is CJ a boy or girl name?) is certainly big on oral care! And doesn't understand english that well when he says that he "Bought it; literally." My semicolon usage may not always be appropriate, but it makes some sense in the situation, this rube's makes no sense whatsoever.
In closing, I beg members of the B of P not to fall into the trap that is the Sonicare Revolution.